Tool for a detailed mapping of client‘s online target group.
It finds out the detailed “interests” - affinity to over 9000 topics and different subjects (television, film, music genres, sport, influencers, books, tabloids/mainstream periodicals...!).
Of course, socio-demography is part of the data (age, gender, city/region of residence, education, household size).
How .insights can be used?
Thanks to digital.insights you will get to know your potential customers in the online space. Based on this data:
- your marketing strategy will be more efficient
- your company social media sites will include content that will be interesting for your customers
- your Facebook and online campaigns will be better targeted
What is the value of .insights?
+ROI - for each EURO invested you will receive a higher value
+20% - higher performance of Facebook campaigns
€ - quality data decrease overall marketing costs